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Congratulations to

Kathryn Elliott

Public Communictions

Public Relations

Honors Thesis Faculty Advisor: Ravi Shukla

Thesis Title:

Why Millennials Fear the Stock Market

Kathryn Elliott

"Why Millennials Fear the Stock Market'" examines why the millennial generation, also known as Generation Y, has invested significantly less wealth into the stock market relative to previous generations. Through analyzing secondary research and independent studies, four major themes emerged as potential reasons millennials have decided to not put their wealth into the market: the generation has high levels of debt; it has witnessed two major economic recessions; millennials face systematic inequality including unemployment and underemployment, and they lack education on sound investment strategies. All these factors explain why they are more risk-averse than previous generations, which is to say they choose the preservation of capital over the potential for a higher-than-average return.

Links to Project Materials:


Newhouse School of Public Communications 2021, Professional Programs Projects 2021, 2021