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Congratulations to

Alaina Caruso

Public Communictions

Public Relations

Honors Thesis Faculty Advisor: Steve Sawyer

Thesis Title:

Leveraging LinkedIn to Enhance Personal Branding: Understanding How Freelancers Pursue Digital Branding

Alaina Caruso

My project was completed in conjunction with the research I have conducted for the past three years as an undergraduate research fellow working with the Digital Work team under Dr. Steve Sawyer. My thesis contributes to the lack of research regarding how freelancers are utilizing professional branding tactics on LinkedIn. My findings are based on three rounds of interviews, understandings drawn from a literature review and data pulled from LinkedIn profiles.

Links to Project Materials:



Newhouse School of Public Communications 2021, Professional Programs Projects 2021, 2021